Ford expands grip on police car market with Interceptor
Next time you see red, white and blue lights flashing in your rear-view mirror, odds are they’ll be attached to a Ford.
Seems as General Motors appears to be ignoring the growing full-size police crossover segment, giving rivals Ford Motor Company and Fiat Chrysler free reign to own the space. Ford continues to dominate the service vehicle market, with the Police Interceptor Sedan and Utility ranking highest in police departments sales.
In April, Ford Motor Company delivered 3,263 units of its Police Interceptor Utility, which is the police variant of the Ford Explorer. That’s on top of the 20,283 deliveries of the regular (non-police) Explorer, giving the Explorer and Police Interceptor Utility a cumulative total of 23,546 deliveries in April 2016.
GM rivals the Explorer with the trio of Lambda-based full-size crossovers: the Chevy Traverse, Buick Enclave, and GMC Acadia. Individually, those respectively accounted for 12,186, 4,523, and 7,004 sales totaling a cumulative 23,713 units, or 373 units more than the Ford Explorer and its police packaged variant. Notably, General Motors doesn’t offer any of its Lambda-based crossovers in police packages.
The other player in the full-size police crossover segment is the Dodge Durango. It accounted for a grand total of 6,434 units; to note, Fiat Chrysler doesn’t break out police sales individually.
All that makes us wonder if General Motors is ignoring the full-size police crossover segment and associated sales on purpose, or is it simply waiting to enter the space with the next-generation, 2018 Chevy Traverse?
What are your thoughts on the matter?
Between sales of its Police Interceptor Sedan, which is based on the Taurus, and Utility, which is based on the Explorer, the Dearborn, Mich.-based manufacturer holds a 61 percent share of the police car market, with the Utility holding the top overall spot to date in 2015, according to data gathered by Polk/IHS Automotive
With the combined sales of the Police Interceptor Sedan and Utility, Ford holds the largest market share for police vehicles in the U.S.
The two models have sold more than 350,000 units this year, marking the third straight year of sales growth. So, it’s sufficient to say that Ford has found not one but two formidable replacements for the Crown Victoria, the sedan that was synonymous with policing for decades.
“It’s been amazing to watch the transition from the Crown Victoria, which was universally loved and trusted, to the new Police Interceptor Sedan and Utility lineup,” Raj Sarkar, general marketing manager of Ford North American Fleet, Lease and Remarketing operations, said in a press release.
The Ford Police Interceptor Utility is the top-selling law enforcement vehicle in the United States.
However, Ford’s Police Interceptor line was not always so well received. The company’s sales dipped below 150,000 units after the Crown Victorias were retired in 2012. That year, Ford’s sales accounted for less than 40 percent of the total market share.